3 by factorialboy | 2 comments on Hacker News.
We are launching a website early 2020 and it's time to figure out our usage tracking strategy. Given that our business model is SaaS so the obvious metric the business is interested in is conversion of advertising campaigns leading to user acquisition. Advertising platforms (such as Google, Facebook, LinkedIn, Twitter etc.) will give us data in terms of views, click-throughs etc. and of course we will invariably have user acquisition data (it lives in our databases after all) so I wonder if we need obtrusive user tracking at all. I'm sure I have overlooked certain aspects, thus I would like to invite your views. What is the most sensible metrics to track for in 2020 while respecting our users' privacy? Thank you.
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